Historical Posters and Programming at La Scala

Posters staged expectation—graphic gesture before musical ones.

📰 Design Elements

• Typography: Serif weight marks gravitas.
• Imagery: Framed roles and houses.

Visuals prepare listening.

[^posters]: Archives catalog design changes with shifts in repertoire.

🧭 Design & Identity

• Serif gravitas: Communicates weight.
• Iconography: Frames roles and houses.

📊 Poster Anatomy

❓ FAQ

• Do posters change mood? Yes—visual tone primes audiences.
• Are originals displayed? Often—under conservation limits.

✅ Key Takeaways

• Posters are program notes in visual form.
• Identity is crafted across media.